by: Sanchita Khandelwal Category: Online Learning
The year 2020 has taken a serious toll on business activities all around the world. With the outbreak of coronavirus pandemic, everyone from small businesses to large enterprises have been compelled to ask their employees to work from home. These are no doubt uncertain and callous times, but you don’t have to shut your business down. There is a lot of progress you can make with the help of the right practices and the right attitude. Listed below are some of the techniques and practices that will help you thrive your organization during lockdown instead of stalling its operations.
Use this time to put prime focus on your customer base. Analyze and pay attention to their needs during the lockdown. One should always be considerate of the organization’s existing clientele and not only try to acquire new clients. In today’s age of fierce competition, it becomes more important than ever to look after the customers you already serve. Make use of this time to respond to their emails and queries. Let them know you’re hoping for their well-being. This is majorly helpful in nourishing customer relationships in the long run. You can also utilize this time to find leads and potential customers ahead of time in order to expand your customer base later on.
We all know that it a difficult phase that business is going through. But if we look closely and keep a positive mind, we can still find ways to inch forward on our way to improvement and get several tasks done. We seldom have time to reflect keenly and think about new ideas and opportunities that can take our business to new heights. In this lockdown period, think closely about how you can provide solutions for your customer’s problems. What is a new path that your organization can pursue? What alternative can you introduce to solve a particular problem? Integrate your employees in the process and brainstorm ideas, opportunities and problems with them. Getting creative and seizing an opportunity during lockdown can indeed prove to be fruitful for organizations either in the near future or in the long run.
Market your product or service as widely as you can. Use this time to adopt various techniques and platforms through which you can market your products and services. Adapt your marketing strategies according to the coronavirus situation. Add content that is relevant to the present situation. Be mindful of what you are conveying to the people. Jonas Sickler, Marketing Director of ReputationManagement.com says, “Show empathy to others, and mention how your brand is helping.” These are the words to stick by, while building strategies for marketing during the coronavirus epidemic.
In these tormenting times, your team will need a leader than can guide and motivate them in the right direction. Be an efficient and leader and mould yourself the way situation requires. Let your team know you’re there for them. As you brainstorm and find new innovative ways to tackle the current situation, make sure to keep the balance right. You must opt for solutions that not only cater to the needs generated by the current situation, but also serves you in the long term. Hasty decisions that might save you in the moment but can prove to be disadvantageous later, should be avoided. Keep your mind calm and focused while crafting major decisions for your business.
As we distance ourselves physically from each other and stay in our own homes to be safe, the web seems to be the only route for some exploration. As you pass through these testing times, remember that you have technology by your side and if used in the right manner, it can do wonders for you and your business. Find ways to take your offline work online. A digital version of your business is the need of the hour and it has its own set of benefits too.
Physical meetings and sessions are impossible right now due to social distancing. But that, in no way, means that your employees and colleagues cannot continue to learn new skills. Organize meetings, webinars and training sessions for your team so that they can continue to build their skillsets and be efficient at work.
For numerous businesses, specially startups, this might be a financially difficult phase. It is hard to acquire funding to the extent required and therefore you should strive to incur as minimum cost as possible. Scrutinize your budget and expenses closely to get an idea about where you are spending the most and where you need to cut down a little.
Brainstorm and identify which strategies you can adopt that will enhance your relationship with the customers and your goodwill in the market. Be a little less concerned about your revenue for a short while and be generous with discounts, offers and various deals which you think can benefit your customers. This will help in building a strong and positive customer relationship in the long term.
During this difficult phase, everyone is uncertain and facing some or the other problem. Be considerate of your colleagues and your employees. We all have feelings and are scared about the future. Make sure to check up on them and let them know that you are here for them. Organize meet-ups and events online where everyone can interact and share their feelings. A little chat and letting people know that they are not alone- sometimes it is all that is needed to put someone in a better and more optimistic place.
As you grind hard to keep your business operations going and to make your team feel certain, don’t forget the basics of the fact that you also have to take care of yourself. Stress and overexertion can drain your energy and push you in the direction of a burnout. Make sure to make time for a short workout session in the morning or simply start your day with something that helps you stay calm and grounded. Spend some time with your family members too and take short breaks in the middle of the day for some refreshment and recreation.
Different techniques work for different businesses and startups, but the once mentioned above are some of the most important ones that you should follow. During these overwhelming times, things can seem to be a little more stressful than they really are, and having a guide to stick by helps. We wish you luck for all your endeavors and hope for your safety and health. Stay tuned for more helpful and engaging content.