by: WebinarWall Category: Digital Marketing



Digital marketing can be described as part of marketing that employs the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. To put it in simple words, digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach customers.

Marketing is basically reaching out to your customers through various platforms and engaging them. Although it can be done through traditional marketing means, like print advertisements, phone communication, and physical marketing, it is largely on the low these days because of limited outreach and it has become a sort of mandatory for every firm to adopt some of the other digital marketing strategies in order to survive among the fierce competition. Enterprises always try to present content to customers where it is most accessible and viable. Keeping in sight the extensive worldwide usage of the internet in today’s time, it becomes the obvious channel for marketers to put out information on. 

Role and Benefits of Digital Marketing 

With the uncountable opportunities available for a business on the internet, it becomes easier than ever for them to explore creativity and come up with solutions that they can lure customers with. There are a variety of digital marketing tools that can be used by businesses to make their business thrive. Some of them include: 

  • Search Engine Optimization (SEO) 
  • Content marketing 
  • Social Media Marketing 
  • Pay per click 
  • Native Advertising 
  • Email Marketing 
  • Online PR 


These tools come handy for enterprises in various aspects of customer acquisition and retention and become the major driver of growth. 

You may think when traditional marketing means are already in place, why is digital marketing important? Well, there are a number of benefits of adopting digital marketing strategy and some of the same are as follows: 

  • It allows you to reach a wider band of customers than traditional marketing. Almost everyone uses the internet these days and it is the most convenient way to connect, for both the customer and the business. It guarantees greater outreach with the help of various tools. 
  • Digital marketing allows marketers to see and analyze the results of their marketing efforts in real-time. They can get to know which tactic works and attracts customers and which doesn’t so that they can craft future strategies accordingly. 
  • It helps organizations ineffective lead generation as they get to know who is interested in their product through their activities and engage the person further for turning him or her into their customer. 
  • Businesses can easily comprehend and analyze their website traffic through analytic tools. They can obtain a clear picture of how many people have visited their website, what their devices are, and how did they get to the website in the first place. The same is not possible with traditional marketing means. 
  • It is helpful in identifying emerging trends and patterns in consumer’s behavior. This prepares the business for any probable shift or emergence of a consumer’s interest and gives them a chance to build strategies beforehand in order to attract customers and get the first-mover advantage. 
  • Digital marketing can be adopted by small and medium businesses as it requires a low budget for operations. Inbound marketing, which includes SEO, social media marketing, and content creation requires minimal budget whereas outbound marketing can require certain funds. 

There are several other benefits of digital marketing over traditional marketing that imply the notion that digital marketing is the ultimate strategy to be adopted by businesses in order to thrive and increase their outreach and revenue. 


How to Get Started? 

If you find the idea of digital marketing interesting and are confused as to how to get started on it, we have a variety of options to help you out. There are a number of digital marketing agencies and companies in India that provide efficient digital marketing services to make your business more visible and approachable. Not only agencies, but there are also a number of freelancers working in the field that can take your startups to greater heights. You can easily look for them under the search ‘digital marketers near me’. Some of them include WebChutney, Pinstorm, every media, and Social Wavelength. 

If you wish to learn the tools and works and practice them on your own for your startup, or even if you are simply intrigued by its dynamics and want to learn about it, there are many routes open for you to explore. You can either take up a digital marketing course offered by an institute or an online course that covers the dynamics and working of digital and social media marketing. They certainly are an effective tool to learn and get yourself started in the field of digital marketing. You can find these online training courses on many platforms like Udemy, Coursera, etc. You can also follow a digital marketing guide provided by HubSpot for efficient results. Moreover, they provide you with a digital marketing certification which also qualifies you to work with any agency, company, or media in the concerned field. 

Looking at the ever-growing internet and social media usage, digital marketing is sure to be one strategy that requires lower budgets and attracts higher outreach and sales. The trends are clear indicators of the fact that digital marketing has a positive scope is the future of marketing and growth of businesses. 

Explore the exclusive marketing events happening around you on WebinarWall